Candy Candy machine how to deal with market differentiation
Although the first quarter of this year, China chocolate grew by 4%, but this increase was significantly lower than the same period in 2014. Weakness in the overall confectionery market, so good performance of last year in the Chinese market makes this year good feel significant pressure. According to the company a quarterly show, category growth slowed and consumer downturn led to its sales rose in China fell by 47%. The contrast in 2014, their sales growth as high as 30%. इस कारण this factor, भरोसेमंद चॉकलेट मशीन आपूर्तिकर्ता चीन, YOQ also suffered first quarter this year. 2% increase for this chocolate making machine China is just not enough. The aim for them is become chocolate machine प्रदायक दुनिया भर में।
इसके लिए rather contrasting figures, Hershey Shi Lang Fei, general manager of Greater China explained that China's economic slowdown on the one hand, the other is the Chinese New Year sales did not like we expected so good. Hershey faces competition in the Chinese market is not easy. In addition, market competition is not only to face the large market environment, but also on their competitors. In the gift market, Hershey weaker than Ferrero; के क्षेत्र में exhaust block chocolate, the advantage is even more obvious Dove. साथ सामना competition, the chance for a good time is to sink to the three or four lines. If supplemented by appropriate discounts, it is easier to grab Ferrero and Dove part of the market. The task for chocolate coating मशीन आपूर्तिकर्ता is also in a tough time. The deep relationship between YOQ and Hershey make them a couple. हाल का good chocolate making machinery china and future चॉकलेट machine global supplier will go through a unstable period.
यद्यपि the first quarter results under pressure, but it seems to fly Shi Lang, Swiss chocolate per capita consumption is 10 kg per year, the United States is five kilograms, China only a few grams. The Chinese market is still in progress. ऐसा करता है अच्छा chocolate making machinery china। First thing for the चॉकलेट coating machine supplier is make the throne of भरोसेमंद चॉकलेट मशीन आपूर्तिकर्ता चीन स्थिर।
यह is noteworthy that, although the potential is huge, but the Chinese candy market also quietly differentiation. Insiders pointed out that the hard candy and toffee market is declining, different candy category is looking for a different selling point to meet the different needs of consumers. Gum caters to the needs of consumers frequent social; the main children's consumption of gum; chocolate is to meet the needs of the consumer to upgrade. In this kind of market differentiation, gum and chocolate is the fastest growing confectionery is relatively high profit category. For YOQ, the चॉकलेट मेकिंग मशीन चीन, still have much works करने के लिए। It is not easy to become चॉकलेट मशीन आपूर्तिकर्ता globally. अन्य में word, it is चॉकलेट machine global supplier।