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New Store Opening Marks Godiva's Fifth Anniversary in China

Tony 2015-06-24 09:53:33
   Belgium premium chocolate brand Godiva launched its new flagship store on June 8 in the Xintiandi shopping district of Shanghai.

   The two-story store is an upgrade of the company's previous Xintiandi flagship store and is its biggest flagship store in China. The upgraded store will give consumers opportunities to choose from assorted chocolate creations and provide the full Godiva experience.

   Positioned as a luxury chocolate brand and acclaimed as the "Rolls-Royce of the chocolate world", Godiva believes in innovation, not only delivering premium chocolate with craftmanship and heritage. It is committed to bringing the chocolate experience through a wide variety of product offer that caters either for personal enjoyment or for a special moments like Valentine's Day and birthday gifting.

   "That suggests there is huge potential for us, With more stores being opened in China, consumers are gradually getting to know how to taste premium chocolate. And Godiva is very willing to share the quality of life in the Chinese market." said Farrow.